The Milwaukee Mile Is A Great Track In A Great City

The IndyCar Series ran at the Milwaukee Mile until 2009. The series dropped the race from its 2010 schedule because the then- promoter didn't pay the sanctioning fee.

The Mile is a great track in a great city on a great lake. While not without challenges, there is ample reason for a dedicated promoter, government officials and the IZOD IndyCar Series to work to bring an event to Milwaukee in 2011. Some of those reasons are outlined below.

1. Its an urban track with character. The Mile is located on State Fair Park in West Allis, Wisconsin, minutes from downtown Milwaukee. Its easy to get to from all directions, and an easy drive, whether you're coming from Chicago or Sheboygan, Madison or just about any other city in Wisconsin.

There isn't a bad seat in the house, the grandstand seats are plenty and comfortable, and the fan experience can be easily enhanced by applying some creativity.

You can get whatever food you want in the hospitality village, and there is a 200,000 square foot convention center located just outside turn one.

2. There is plenty to do close by. Milwaukee has a beautiful lake front, a river walk on pace to rival those in Chicago and San Antonio, and world class hotels and excellent, one-of-a-kind restaurants. Its also a place the whole family can enjoy (try he Zoo, walk the Marquette University campus or go find the spot that the opening of Laverne & Shirley was filmed for starters).

3. The drivers like it. The Mile is flat, fast, challenging and they can pass. This are a key ingredients for producing number 4, below.

4. The racing is close and exciting. Combined with great seats, fans won't be disappointed.

5. The fans deserve it. They've paid and supported the race when others did not. The market represents untapped potential, and chance for the series, teams, drivers and businesses to reestablish relationships and make new friends.

Prior economic models produced operating arrangements almost devoid of profit potential, which created disincentives and financial losses. The resulting focus on cost control and accounting distracted from action on the track.

Moving forward, proper planning and execution by a dedicated promoter, coupled with community support and the IRL's commitment, can result in an upgraded fan experience in a unique setting in a great city.


Image: Copyright 2010 Milwaukee Mile